Google Ads API Use
AK LEADS is a performance lead-generation company. We buy media on our own behalf and operate our own advertising accounts. Google Ads is one of the channels we run, alongside Meta, YouTube, Native, Pinterest and TikTok.
We currently operate ten active Google Ads accounts under two manager accounts: AK LEADS SF (1293838458) and WEBWARP DIGITAL LLC (2330299384).
What we use the API for
We maintain an internal reporting tool that answers one question: when we change something in an ad account, what happens to performance afterwards?
Every working day the tool records the changes made across our accounts — what was changed, when, and by whom — and stores that history alongside the spend, impressions, clicks and conversions for the same period. Because conversions arrive late, the performance figures are restated as they mature rather than judged on day-one numbers.
Without this, the record of what we changed is lost: Google retains change history for 30 days, after which it cannot be recovered. The tool exists to keep a permanent, queryable copy of our own account history so our media buying decisions can be reviewed against evidence.
Scope of our API use
- Read-only.
- The tool issues search queries only. It performs no mutate operations of any kind — it cannot create, edit, pause or delete anything in an ad account.
- Our own accounts only.
- It reads exclusively from accounts we own and operate. We do not manage advertising accounts on behalf of third parties through this tool.
- Internal use only.
- The tool is not a product. It is not sold, licensed, resold or made available to anyone outside our company, and it has no external users.
- Data stays with us.
- Retrieved data is stored in our own private database and is used solely for our internal reporting. It is not shared with, sold to, or exposed to any third party.
- Low volume.
- Typical usage is around 150 API operations per day.
Access and authentication
The tool authenticates as a Google Cloud service account granted read-only access on our manager accounts. Access is limited to the minimum required for reporting.
Contact
Google Ads API enquiries: google-ads-api@akleads.com